Markentreue Literaturverzeichnis Zeitschriften/Zeitungen/Aufsätze



* Aaker, D. A.

A New Method for Evaluating Stochastic Models of Brand Choice

Journal of Marketing Research
Vol. 7, S. 300-306
Aug. 1970



* Aaker, D. A.

The New Trier Stochastic Model of Brand Choice

Management Science
Vol. 17, S. B-435-B450
1971



* Aaker, D. A.

A Measure of Brand Acceptance

Journal of Marketing Research
Vol. 9, S. 160-167
May 1972



* Bass, F. M.; Givon, M. M.; Kalwani, M. U.; Reibstein, D.; Wright, G. P.

An Investigation into the Oder of the Brand Choice Process

Marketing Science
Vol. 3, No. 4, S. 267-87
Fall 1984



* Bawa, K.

Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior

Marketing Science
Vol. 9, No. 3, S. 263-278
Sum. 1990



* Berlyne, D:E:

Novelty, Complexity and Hedonic Value

Perceptions and Psychophysics
Vol. 8, 5a, S. 279-286
1970



* Bettman, J. R.; Park, C. W.

Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis

Journal of Consumer Research
Vol. 7, S. 234-248
Dec. 1980



* Bettman, J. R.

Perceived Risk and its Components: A Model and Empirical Test

Journal of Marketing Research
Vol. X, 184-190
May 1973



* Bexton, W.; Heron, W.; Scott, T.

Effects of Decreased Variation in the Sensory Enviranment

Journal of Psychology
Vol. 8, S. 70-76
1954



* Brown, G. H.

Brand Loyalty – Fact or Fiction?

Advertising Age
Vol. 23/24
1952/1953



* Churchill, H.

How to Measure Brand Loyality

Advertising and Selling
Vol. 35, No. 24
1942



* Coomb, C. H.; Avrunin, G.S.

Single-Peaked Functions and the Theory of Preference

Psychological Review
vol. 84, No. 2, S. 216-230
1977



* Copeland, M. T.

Relation of Consumer´s Buying Habits to Marketing Methods

Harvard Business Review
Vol. 1, S. 282-289
April 1923



* Cox, D. F., Rich, S.

Perceived Risk and Consumer Decision making

Journal of Marketing Research
Vol 1, No. 4, S. 32-39
1964



* Cunningham, R. M.

Brand Loyalty – What, where, How much?

Harvard Business Review
Vol. 34, S. 116-128
1956



* Day, G. S.

A Two-dimensional Concept of Brand Loyalty

Journal of Advertising Research
Vol. 9, No. 3, S. 29-35
1969



* Derbaix, C.

Perceived Risk and Risk Relievers: an Empirical Investigation

Journal of economic psychology
Vol. 3, No. 1, S. 19-38
1983



* Dunn, M. G.; Murphy, P. E.; Skelly, G. U.

Research Note: The Influence of Perceived Risk on Brand Preference for Supermarket Products

Journal of Retailing
Vol. 62, No. 2, S. 204-217
Sum. 1986



* Engelhardt W. H.; Kleinaltenkamp, M.; Reckenfelderbäumer, M.

Leistungsbündel als Absatzobjekte

Zeitschrift für betriebswirtschaftliche Forschung,
Vol. 45, Heft 5
Mai 1993



* Fazio, R.H.; Zanna, M. P.

On the Predictive Validity of attitudes: The Roles of Direct Experience and Confidence

Journal of Personality
Vol. 46, 228-243
June 1978



* Gierl, Heribert; Marcks, Michael

Der Einsatz von Modellen zur Markentreue-Messung

Marketing
15. Jg. Heft 2, S103-108
II. Qrtl. 1993



* Gotta, M.

“line extension”

Marketing Journal
Heft 1, 36-41
1/1988



* Guest, L. P.

A Study of Brand Loyality

Journal of Applied Psychology
Vol. 28, No. 1, S. 16-27
Feb. 1944



* Guseman S. D:

The Perception of Risk in Consumer Services – a Comparison with Consumer Products

Marketing of Services
S. 200-204
1981
American Marketing Association



* Hebb, D. O.

Drives and the C.N.S. (Central Nervous System)

Psychological Review
Vol. 62, S. 243-254
1955



* Heider, F.

Attitudes and Cognitive Organisation

Journal of Psychology
Vol. 21, S. 107-112
1946



* Herkner, W. H.

Ein erweitertes Modell des Appetenz-Aversions-Konflikts

Zeitschrift für Klinische Psychologie
Bd. IV, S. 50-60
1975



* Hirschmann, E. C.

Innovativeness, Novelty Seeking, and Consumer Creativity

Journal of Consumer Research
No. 7, S. 283-295
Dec. 1980



* Hoover, R. J.

A Cross-national Study of Perceived Risk

Journal of Marketing
S. 102-108
July 1978



* Jacoby; J

A Model of Multibrand Loyality

Journal of Advertising Research
Vol. 11, No. 3, S. 25-32
June 1971



* Jacoby, J.; Szybillo, G. J.; Busato-Schach, J.

Information Acquisition Behavior in Brand Choice Situations

Journal of Consumer Research
Vol. 3, S. 209-216
March 1977



* Jacoby, J.; Kyner, D.B.

Brand Loyality vs. Repeat Purchasing Behavior

Journal of Marketing Research
Vol. 10, S. 1-9
Feb. 1973



* Jeuland, Abel P.

Brand Choice Inertia as one Aspect of the Notion of Brand Loyality

Management Science
Vol. 25, No. 7, S. 671-682
July 1979



* Kaplan, Leon B.

Components of Perceived Risk in Product Purchase: A Cross-Validation

Journal of Applied Psychology
Vol. 59, No. 3, 287-291
Feb. 1974



* Krugman, H. E.

The Impact of television Advertising: Learning without Involvement

Public Opinion Quartely
Vol 29, S. 349-356
1965



* Kuehn, A. A.

Consumer Brand Choice as a Learning Process

Journal of Advertising Research
Vol. 2, No. 4, S. 10-17
Dec. 1962



* Laroche, M.; Sadokierski, Robert

Role of Confidence in a Multi-Brand Model of Intentions for a High-Involvement Service

Journal of Business Research
Vol. 29, No. 1
January 1994



* Lastovicka, J. L.; Gardner, D. M.

Low Involvement versus High Involvement Cognitive Structures

In: Hunt, H. K.
S.87-92
1979



* Lattin, James M.; McAlister, Leigh

Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships Among Competing Products

Journal of Marketing Research
Vol. XXII, S. 330-339
Aug. 1985



* Leuba, C.

Toward some Integration of Learning Theories: The Concept of Optimal Stimulation

Psychological Reports
Vol. 1, S.27-33
1955



* McAlister, L.; Pessemier, E.

Variety Seeking Behavior: An Interdisciplinary Review

Journal of Consumer Research
Vol. 9, S. 311-322
Dec. 1982



* Mittelstaedt, R. A.

A Dissonance Approach to Repeat Purchasing Behavior

Journal of Marketing Research
Vol. 6, S. 444-446
1969



* Mittelstaedt, R. A.;Grossbart, S. L.; Curtis, W. W.; Devere, S. P.

Optimal Stimulation Level and the Adoption Decision Process

Journal of Consumer Research
Vol. 3, No. 2, S. 84-94
Sept. 1976



* Montgomery, D.B.; Morrison, D.G.

A Stochastic Response Model with Application to brand Choice

Managemant Science
Vol. 15, S. 323-337
1969



* Newcomb, T. M.

An Approach to the Study of Communicative Acts

Psychological Review
Vol. 60, S. 393-404
1953



* Osgood, C. E.; Tannenbaum, P. H.

The Prinziple of Congruity in the Prediction of Attitude Change

Psychological Review
Vol. 62, S. 42-55
1955



* Pessemier, E. A.

A new Way to Determine Buying Decisions

Journal of Marketing
Vol 24, S. 41-46
1959



* Petty, R. E.; Cacioppo, J. T.; Schumann, D.

Central and Peripheral Routes to Advertising effectiveness: The moderating role of involvement

Journal of Consumer Research
Vol. 10, S. 135-146
Sept 1983



* Raju, P. S.

Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior

Journal of Consumer Research
No. 7, S. 272-282
Dec. 1980



* Raju, P. S.; Venkatesan, M.

Exploratory Behavior in the Consumer Context: A state of Art Review

Working Series in Marketing Research
No.: 87
1980



* Rogers, R. D.

Commentary on “The neglected variety Drive”

Journal of Consumer Research
Vol. 6, S. 88-91
June 1979



* Roselius, T.

Consumer Rankings of Risk Reduction Methods

Journal of Marketing
Vol. 35, S. 56-61
Jan. 1971



* Schachter, S.; Singer, J. E.

Cognitive, Social, and Physiological Determinants of Emotional State

Psychological Review
Vol. 69, No. 5, S. 379-399
1962



* Schaninger, C. M.

Perceived Risk and Personality

Journal of Consumer Research
Vol. 3, S. 95-100
Sept. 1976



* Schönbach, P.

Dissonanz und Interaktionssequenzen

Kölner Zeitschrift für Soziologie und Sozialpsychologie
Bd. 18, S. 253-270
1966



* Sheth, J. N.; Venkatesan M.

Risk-reduction Processes in Repetitive Consumer Behavior

Journal of Marketing Research
Vol. V, S. 307-310
Aug. 1968



* Shugan, Steven M.

The Cost of Thinking

Journal of Consumer Research
Vol. 7, S. 99-111
Sept. 1980



* Tarpey, L.X.

A Brand Loyality Concept- A Comment

Journal of Marketing Research
Vol. XI, S. 214-217
May 1974



* Taylor, J. W.

The Role of Risk in Consumer Behavior

Journal of Marketing
Vol. 38, S. 54-60
April 1974



* Tostmann, T.

Habituelles Käuferverhalten

Markenartikel
Nr. 40, S. 358-365
1978



* Verhage, Bronislaw J.

The Perceived Risk-Brand Loyality Relationship: an International Perspective

Journal of Global Marketing
Vol. 3(3), S. 7-22
3/1990



* Wiswede, G

Bedürfnismatrix und kognitive Dissonanz

Jahrbuch für Absatz und Verbraucher, Bd. 19, S. 93-114
1973



* Zuckerman, M.

Development of a Sensation-Seeking Scale

Journal of Consulting Psychology
Vol. 28, No. 6, S. 477-482
1964