* Aaker, D. A.
A New Method for Evaluating Stochastic Models of Brand Choice
Journal of Marketing Research
Vol. 7, S. 300-306
Aug. 1970
* Aaker, D. A.
The New Trier Stochastic Model of Brand Choice
Management Science
Vol. 17, S. B-435-B450
1971
* Aaker, D. A.
A Measure of Brand Acceptance
Journal of Marketing Research
Vol. 9, S. 160-167
May 1972
* Bass, F. M.; Givon, M. M.; Kalwani, M. U.; Reibstein, D.; Wright, G. P.
An Investigation into the Oder of the Brand Choice Process
Marketing Science
Vol. 3, No. 4, S. 267-87
Fall 1984
* Bawa, K.
Modeling Inertia and Variety Seeking Tendencies in Brand Choice Behavior
Marketing Science
Vol. 9, No. 3, S. 263-278
Sum. 1990
* Berlyne, D:E:
Novelty, Complexity and Hedonic Value
Perceptions and Psychophysics
Vol. 8, 5a, S. 279-286
1970
* Bettman, J. R.; Park, C. W.
Effects of Prior Knowledge and Experience and Phase of the Choice Process on Consumer Decision Processes: A Protocol Analysis
Journal of Consumer Research
Vol. 7, S. 234-248
Dec. 1980
* Bettman, J. R.
Perceived Risk and its Components: A Model and Empirical Test
Journal of Marketing Research
Vol. X, 184-190
May 1973
* Bexton, W.; Heron, W.; Scott, T.
Effects of Decreased Variation in the Sensory Enviranment
Journal of Psychology
Vol. 8, S. 70-76
1954
* Brown, G. H.
Brand Loyalty – Fact or Fiction?
Advertising Age
Vol. 23/24
1952/1953
* Churchill, H.
How to Measure Brand Loyality
Advertising and Selling
Vol. 35, No. 24
1942
* Coomb, C. H.; Avrunin, G.S.
Single-Peaked Functions and the Theory of Preference
Psychological Review
vol. 84, No. 2, S. 216-230
1977
* Copeland, M. T.
Relation of Consumer´s Buying Habits to Marketing Methods
Harvard Business Review
Vol. 1, S. 282-289
April 1923
* Cox, D. F., Rich, S.
Perceived Risk and Consumer Decision making
Journal of Marketing Research
Vol 1, No. 4, S. 32-39
1964
* Cunningham, R. M.
Brand Loyalty – What, where, How much?
Harvard Business Review
Vol. 34, S. 116-128
1956
* Day, G. S.
A Two-dimensional Concept of Brand Loyalty
Journal of Advertising Research
Vol. 9, No. 3, S. 29-35
1969
* Derbaix, C.
Perceived Risk and Risk Relievers: an Empirical Investigation
Journal of economic psychology
Vol. 3, No. 1, S. 19-38
1983
* Dunn, M. G.; Murphy, P. E.; Skelly, G. U.
Research Note: The Influence of Perceived Risk on Brand Preference for Supermarket Products
Journal of Retailing
Vol. 62, No. 2, S. 204-217
Sum. 1986
* Engelhardt W. H.; Kleinaltenkamp, M.; Reckenfelderbäumer, M.
Leistungsbündel als Absatzobjekte
Zeitschrift für betriebswirtschaftliche Forschung,
Vol. 45, Heft 5
Mai 1993
* Fazio, R.H.; Zanna, M. P.
On the Predictive Validity of attitudes: The Roles of Direct Experience and Confidence
Journal of Personality
Vol. 46, 228-243
June 1978
* Gierl, Heribert; Marcks, Michael
Der Einsatz von Modellen zur Markentreue-Messung
Marketing
15. Jg. Heft 2, S103-108
II. Qrtl. 1993
* Gotta, M.
„line extension“
Marketing Journal
Heft 1, 36-41
1/1988
* Guest, L. P.
A Study of Brand Loyality
Journal of Applied Psychology
Vol. 28, No. 1, S. 16-27
Feb. 1944
* Guseman S. D:
The Perception of Risk in Consumer Services – a Comparison with Consumer Products
Marketing of Services
S. 200-204
1981
American Marketing Association
* Hebb, D. O.
Drives and the C.N.S. (Central Nervous System)
Psychological Review
Vol. 62, S. 243-254
1955
* Heider, F.
Attitudes and Cognitive Organisation
Journal of Psychology
Vol. 21, S. 107-112
1946
* Herkner, W. H.
Ein erweitertes Modell des Appetenz-Aversions-Konflikts
Zeitschrift für Klinische Psychologie
Bd. IV, S. 50-60
1975
* Hirschmann, E. C.
Innovativeness, Novelty Seeking, and Consumer Creativity
Journal of Consumer Research
No. 7, S. 283-295
Dec. 1980
* Hoover, R. J.
A Cross-national Study of Perceived Risk
Journal of Marketing
S. 102-108
July 1978
* Jacoby; J
A Model of Multibrand Loyality
Journal of Advertising Research
Vol. 11, No. 3, S. 25-32
June 1971
* Jacoby, J.; Szybillo, G. J.; Busato-Schach, J.
Information Acquisition Behavior in Brand Choice Situations
Journal of Consumer Research
Vol. 3, S. 209-216
March 1977
* Jacoby, J.; Kyner, D.B.
Brand Loyality vs. Repeat Purchasing Behavior
Journal of Marketing Research
Vol. 10, S. 1-9
Feb. 1973
* Jeuland, Abel P.
Brand Choice Inertia as one Aspect of the Notion of Brand Loyality
Management Science
Vol. 25, No. 7, S. 671-682
July 1979
* Kaplan, Leon B.
Components of Perceived Risk in Product Purchase: A Cross-Validation
Journal of Applied Psychology
Vol. 59, No. 3, 287-291
Feb. 1974
* Krugman, H. E.
The Impact of television Advertising: Learning without Involvement
Public Opinion Quartely
Vol 29, S. 349-356
1965
* Kuehn, A. A.
Consumer Brand Choice as a Learning Process
Journal of Advertising Research
Vol. 2, No. 4, S. 10-17
Dec. 1962
* Laroche, M.; Sadokierski, Robert
Role of Confidence in a Multi-Brand Model of Intentions for a High-Involvement Service
Journal of Business Research
Vol. 29, No. 1
January 1994
* Lastovicka, J. L.; Gardner, D. M.
Low Involvement versus High Involvement Cognitive Structures
In: Hunt, H. K.
S.87-92
1979
* Lattin, James M.; McAlister, Leigh
Using a Variety-Seeking Model to Identify Substitute and Complementary Relationships Among Competing Products
Journal of Marketing Research
Vol. XXII, S. 330-339
Aug. 1985
* Leuba, C.
Toward some Integration of Learning Theories: The Concept of Optimal Stimulation
Psychological Reports
Vol. 1, S.27-33
1955
* McAlister, L.; Pessemier, E.
Variety Seeking Behavior: An Interdisciplinary Review
Journal of Consumer Research
Vol. 9, S. 311-322
Dec. 1982
* Mittelstaedt, R. A.
A Dissonance Approach to Repeat Purchasing Behavior
Journal of Marketing Research
Vol. 6, S. 444-446
1969
* Mittelstaedt, R. A.;Grossbart, S. L.; Curtis, W. W.; Devere, S. P.
Optimal Stimulation Level and the Adoption Decision Process
Journal of Consumer Research
Vol. 3, No. 2, S. 84-94
Sept. 1976
* Montgomery, D.B.; Morrison, D.G.
A Stochastic Response Model with Application to brand Choice
Managemant Science
Vol. 15, S. 323-337
1969
* Newcomb, T. M.
An Approach to the Study of Communicative Acts
Psychological Review
Vol. 60, S. 393-404
1953
* Osgood, C. E.; Tannenbaum, P. H.
The Prinziple of Congruity in the Prediction of Attitude Change
Psychological Review
Vol. 62, S. 42-55
1955
* Pessemier, E. A.
A new Way to Determine Buying Decisions
Journal of Marketing
Vol 24, S. 41-46
1959
* Petty, R. E.; Cacioppo, J. T.; Schumann, D.
Central and Peripheral Routes to Advertising effectiveness: The moderating role of involvement
Journal of Consumer Research
Vol. 10, S. 135-146
Sept 1983
* Raju, P. S.
Optimum Stimulation Level: Its Relationship to Personality, Demographics, and Exploratory Behavior
Journal of Consumer Research
No. 7, S. 272-282
Dec. 1980
* Raju, P. S.; Venkatesan, M.
Exploratory Behavior in the Consumer Context: A state of Art Review
Working Series in Marketing Research
No.: 87
1980
* Rogers, R. D.
Commentary on „The neglected variety Drive“
Journal of Consumer Research
Vol. 6, S. 88-91
June 1979
* Roselius, T.
Consumer Rankings of Risk Reduction Methods
Journal of Marketing
Vol. 35, S. 56-61
Jan. 1971
* Schachter, S.; Singer, J. E.
Cognitive, Social, and Physiological Determinants of Emotional State
Psychological Review
Vol. 69, No. 5, S. 379-399
1962
* Schaninger, C. M.
Perceived Risk and Personality
Journal of Consumer Research
Vol. 3, S. 95-100
Sept. 1976
* Schönbach, P.
Dissonanz und Interaktionssequenzen
Kölner Zeitschrift für Soziologie und Sozialpsychologie
Bd. 18, S. 253-270
1966
* Sheth, J. N.; Venkatesan M.
Risk-reduction Processes in Repetitive Consumer Behavior
Journal of Marketing Research
Vol. V, S. 307-310
Aug. 1968
* Shugan, Steven M.
The Cost of Thinking
Journal of Consumer Research
Vol. 7, S. 99-111
Sept. 1980
* Tarpey, L.X.
A Brand Loyality Concept- A Comment
Journal of Marketing Research
Vol. XI, S. 214-217
May 1974
* Taylor, J. W.
The Role of Risk in Consumer Behavior
Journal of Marketing
Vol. 38, S. 54-60
April 1974
* Tostmann, T.
Habituelles Käuferverhalten
Markenartikel
Nr. 40, S. 358-365
1978
* Verhage, Bronislaw J.
The Perceived Risk-Brand Loyality Relationship: an International Perspective
Journal of Global Marketing
Vol. 3(3), S. 7-22
3/1990
* Wiswede, G
Bedürfnismatrix und kognitive Dissonanz
Jahrbuch für Absatz und Verbraucher, Bd. 19, S. 93-114
1973
* Zuckerman, M.
Development of a Sensation-Seeking Scale
Journal of Consulting Psychology
Vol. 28, No. 6, S. 477-482
1964